![]() If you already have a brand, it should be evident, but if not, some ways can help reveal your personality and creativity through colors or designs that match what we know about our brands! It’s important to keep in mind the importance of branding when creating Instagram story highlight cover images. So, is there a right and wrong way to do Instagram highlight covers? You bet there is! These, for the most part, weren’t just thrown on their account willy-nilly but were perfectly curated, organized, and were on brand. We all noticed that bloggers, brands, and businesses went crazy a few years ago when they all started to upload their Instagram story highlight cover images, all at once, like there’s no tomorrow. What are the Do’s & Don’ts of Instagram highlight covers? Additionally, they add to your overall brand aesthetic. If you’re sharing information of value in your highlights, your covers play a significant role in whether they are seen. Therefore, having hard-produced story videos or images saved for future followers to view anytime makes the highlights feature very important for community managers and digital marketers. Understanding Instagram stories and highlights for businesses can be one of your main competitive advantages for your 2022 marketing activities. Instagram stories are one of the main channels for brands to connect, engage, and gain actual results from their digital marketing activities. If you’re offering a service, you can post more details about the service, like the service’s features, the pricing, the benefits, or your USP (unique selling point).
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